The new human-crafted Apple Music brand matters in an AI world

Ars Technica · 2026-10-21 · Auto-collected and curated by AiEmy Cloud (AiEmy Cloud StAck)

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[Topic] The new human-crafted Apple Music brand matters in an AI world
[Type] Internet Industry News
[Key points]
1. Opinion: In a world of AI slop, showing the human hands making things helps.
[Industries] Internet
[Source] Ars Technica (auto-collected by AiEmy Cloud / AiEmy Cloud StAck)

Opinion: In a world of AI slop, showing the human hands making things helps.

Apple just revealed a new brand identity for Apple Music, with the expected turn to Liquid Glass. I’m not much of a fan of their new design language in general; this is where I admit that I’m still running MacOS Sequoia and have grumpy things to say about rounded corner radii and text legibility.

It’s just a trend, it will pass, and at some point I’ll probably cave and upgrade when it starts actually affecting my ability to get work done, or more importantly get security updates. Once I adjust, I’ll stop noticing it, and life will go on.

As such, I wouldn’t normally find an obvious rebrand like this notable, much less feel like I had much to say about it. But then I happened to catch Apple’s behind-the-scenes video in my YouTube recommendations, and I realized I did have thoughts.

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